
So people are getting the message. Maybe not quickly, but surely. In January of this year, 61% of Americans said the effects of global warming have already begun. I was a bit surprised that only a little more than a third say they worry about it a great deal, a percentage that held steady for 19 years.
Gallup did a follow on analysis to break apart those big numbers, and not surprisingly they found that party affiliation had an influence on the numbers. From Gallup -

That is interesting. The general trend is one way -
61% of Americans currently say "[effects from climate change] have already begun to happen." an... increase from 1997, when 48% gave this response.
So the trend is driven not by a general move, but a strong move among a sub-group. One group of people is moving strongly, while another is unmoved, unconvinced.
[O]ver three-fourths of Democrats (76%) believe global warming is already happening, only 41% of Republicans share that view.
This has all happened since 1997, when -
[N]early identical percentages of Republicans and Democrats (47% and 46%) indicated that global warming was already happening.
These are all interesting, but the number that needs to shift for their to be a viable green economy is this one:
Will global warming be a serious threat in my lifetime?

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